New products, tools, apps, and self-made entrepreneurs are flooding the world and the fine line between success and frustration is not even visible. How do ideas form to action, what happens in our brain when we are engaged in product psychology, and how does gamification bridge the gap between business intelligence and human behavior? I will dive into the method and best praxis from lean startup, will ad some spice from product psychology and the hook model as well as get into the unconscious motivation drivers of gamification.
